Here are the answers to my earlier questions.
The first question relates to today, April 23rd. The remaining questions are not date related but follow a theme from question one.
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One
On 23 April 1986, Coca-Cola introduced New Coke, a reformulated soft drink which was meant to replace their flagship brand. New Coke was not received well and was itself replaced by Old Coke, which had been rebranded Coca-Cola Classic. How long was New Coke on sale before Old Coke, now Coca-Cola Classic, was reintroduced?
- 79 days
- 163 days
- 251 days
Answer: 1. 79 days.
On this day in 1986, the Coca-Cola Company introduced New Coke, a reformulated soft drink designed to replace its flagship beverage and boost sales at the expense of Pepsi. However public outrage and even the company’s own bottlers rebelled. Just 79 days later, old Coke – now known as Coca-Cola Classic – returned to the shelves. New Coke was discontinued in 2002.
These questions are not date related but there is a theme continued from question one.
Two
This product from Clairol was launched in the seventies, what word fills the gap in the product’s name: Touch of … Shampoo?
- Arsenic
- Yogurt
- Rhino
Answer: 2. Yogurt.
Clairol’s Touch of Yogurt Shampoo, introduced in the 1970s, aimed to capitalise on the natural appeal of yoghurt. However consumers were puzzled by the concept and sales suffered.
Three
Which brand launched all of the following: … AM launched in 1989 as a morning beverage with more caffeine for breakfast drinkers; followed in the early 1990s by Crystal … a caffeine-free, clear cola; finally, … Blue in 2002 as a berry-flavoured cola?
- Dr Pepper
- Lilt
- Pepsi
Answer: 3. Pepsi.
Crystal Pepsi was launched in the early 1990s as a caffeine-free, clear cola. Its transparent appearance was meant to convey purity, but it didn’t resonate with consumers. Pepsi AM was launched in 1989 as a morning beverage with more caffeine, targeting breakfast drinkers. Pepsi Blue was launched in 2002 as a berry-flavoured cola, aiming to capture the attention of a younger audience.
Four
Kitchen Entrees was a 1980s product range launched by a brand not known for its food expertise, which brand?
- Chrysler
- Marlboro
- Colgate
Answer: 3. Colgate.
In the 1960s, Colgate attempted to enter the ready meal market by leveraging its strong brand loyalty, introducing a line of frozen food. However, this brand extension was unsuccessful. In the 1980s, Colgate further ventured into the food market with Kitchen Entrees, but the association with oral hygiene made it difficult for consumers to accept, leading to its swift withdrawal.
Five
Bic, known for their pens and lighters branched out with what new product in the 1990s?
- Disposable cameras
- Disposable barbecues
- Disposable underwear
Answer: 3. Disposable underwear.
To diversify its product range, Bic launched disposable underwear in the 1990s. While the company was renowned for its pens and lighters this unexpected venture ultimately failed to resonate with consumers. The concept felt too niche and struggled to gain traction in the market, resulting in its rapid decline.
Quizology.Online 